Numo, a Scandinavian mobile application company, is joining forces with Widespace – a mobile ad network.
For the last three years Numo has built a customer base of over 3 million end-users of the products Numo Finder, SMS Preview and Company Phonebook. By joining forces with Widespace, represented in over 60 countries, Numo will get the opportunity to capitalise on this customer base and their dynamic ad enabled mobile clients.
The key to success in mobile advertising, a Numo statement said, is to deliver ad placements that work, without being intrusive. People are willing to see ads in free software as long as it is done in a delicate way.
“I strongly believe that we are in the right position to succeed in this market, with our unique and effective mobile ad units and their volume. With the Widespace revenue maximizing ad server and ad feed, we are about to create a very interesting business model for us and for the consumers” says Trond Ingeretsen CEO at Numo.
“We are especially pleased to work with Numo, since they have interesting and unique advertising placements. Ad effectiveness is one of our key differentiators and we believe Numo has some very compelling ad spaces” said Henric Ehrenblad, founder and head of marketing at Widespace