Openwave Systems, a global software specialist in context-aware mediation and messaging solutions, today announced that Telefónica España, a leading European mobile operator, has selected Openwave Integra, a next generation traffic mediation and policy management solution designed to allow Telefónica to effectively manage, monitor and monetise mobile traffic.
Telefónica is upgrading to Integra from Openwave’s Mobile Access Gateway (MAG) to accommodate mobile data traffic that has increased by nearly 80 percent since calendar year 2009.
“The ability to meet the mobile data needs of our subscribers is of the highest importance to us and a must for us to remain competitive,” said Cristina Alvarez, General Manager Value Added Services, Telefónica España. “Openwave has provided us with a smooth migration path to Integra’s next generation service mediation and policy management solution that we expect will help us provide subscribers with consistent mobile internet access as the demand for mobile data continues to grow.”
“We believe Telefónica’s sharp uptake in mobile data service usage underscores a growing phenomenon worldwide, and is driving the need for more advanced service mediation solutions that enable customised service plans,” said Alan Park, senior vice president of Worldwide Sales, Openwave. “We believe Telefónica’s upgrade to Integra will help them to manage traffic growth and to ultimately offer their subscribers the latest in innovative, leading-edge data services. We are pleased to be able to continue servicing Telefónica with this significant upgrade and look forward to providing superior products that can help them to monitor, manage and monetise the mobile internet.”
Openwave says that Integra orchestrates and mediates a set of mobile internet services that are driven by a rich policy-rules engine, allowing each transaction to be processed based on factors including user profile, device capabilities, content and network type. As traffic increases, Integra can rapidly scale to deploy new mobile data services across converging access networks and devices, says Openwave.
Openwave says Integra provides network operators an evolutionary roadmap with services and benefits focused on: reduction of TCO through a single point of policy control and management for mobile data services; scaling capabilities to support 3G and 4G service deployments; cost efficient evolutionary roadmaps from existing WAP gateways to next-generation data architecture; seamless backward compatibility with WAP infrastructure; and supporting highly differentiated services across a number of service protocols (HTTP, HTML, RTSP/RTP/RDT).