B!Digital, the mobile advertising and communications division of the Buongiorno Group, today announced the launch of B!mobile, a new advertising network (AdNetwork) will allow the leading independent European agency to work with both publishers looking to capitalise on their traffic on mobile internet and/or iPhone applications, and advertisers wanting to invest in efficient mobile communication campaigns.
Using a next-generation technology platform, B!mobile is claimed to be able to implement sophisticated, targeted mobile advertising campaigns. The platform permits segmentation by telephone operator, operating system and mobile device, with precision and transparency allowing constant control on the real return on the investment made, it says.
The platform is said to be simple and easy to use with direct and independent access for each advertiser. A control panel monitors the performance of every aspect of the campaign, making changes as needs arise. It also allows users to set and manage their banner campaigns on either a CPC (cost per click) or CPM (cost per 1000 impressions) basis. B!mobile aims to extend its adnetwork by grouping publishers from around the world with a particular focus on Europe, South Africa and on the emerging markets, in order to aggregate traffic by the end of the year and reach 1.5 billion impressions.
The new B!mobile Adnetwork Business Unit is headed up by Lara Gagliardi, an international role she has taken after successfully leading the B2C segment in the Mediterranean and LATAM areas for Buongiorno, promoting the BlinkoGold brand and developing specific expertise in performance advertising.
“Marketers, struggling to capture consumers’ attention, are quickly turning to mobile advertising” – commented Lara Gagliardi – “With its complete media offer of premium and performance B!Digital is perfectly poised to capture an opportunity which according to eMarketer will reach 1.1 billion dollars in 2012”.