Now an even bigger content provider
THQ today announced that its wireless games division, THQ Wireless has purchased the controlling interest in European-based mobile applications and billing expert Minick. Minick is an acknowledged leader in creating high quality wireless services, such as SMS, EMS and MMS messaging, information, multimedia and voting applications. Now, combined with THQ Wireless’ strong licensed properties and ground-breaking games, THQ Wireless is positioned as one of the largest mobile entertainment content providers in the world.
Minick’s superior technology has helped them flourish in Europe with applications such as mobile voting and information services,” said Tim Walsh, president of THQ Wireless. “This venture gives THQ Wireless one of the largest direct-to-consumer billing and distribution network solutions in the world, building on our strength as a turnkey solution for consumers, carriers and device manufacturers alike.”
THQ Wireless’ access to Minick’s proprietary software, application platform and premium billing infrastructure is anticipated to enable the division to expand its current product lineup with additional mobile offerings such as SMS voting, information and alert services, and wireless marketing campaigns that should bring in a new revenue stream. In addition to these applications, Minick brings key partnerships and top properties in Europe to THQ Wireless, including 50 direct billing relationships with carriers worldwide and key mobile entertainment property partners like MTV Europe and Universal Music that will broaden THQ Wireless’ competitive abilities.
“THQ Wireless’ leadership position in the market and its strengths as a publisher complement our 10 years of experience in developing unique mobile applications and infrastructure solutions,” said Tero Turunen, CEO of Minick. “I am excited to further develop our relationship with THQ Wireless; we will be able to bring revolutionary entertainment experiences worldwide.”
THQ and Minick have been partners for two years, with THQ holding a 25% stake in MinickK. Minick recently reported a highly successful fiscal year for 2003, with strong revenue growth and positive net earnings. It will continue with plans for expansion into the U.S. and Asia. Minick will retain its current management.