HP has launched mobile software solutions aimed at the mobile video services market, including video calling, messaging and user generated content.
The HP OpenCall Mobile Video Solutions portfolio includes three packages that 3G operators could deploy.
HP said that several mobile operators have already deployed the OpenCall Mobile Video Solutions, as video services as 3G networks and devices enoy greater uptake.
The HP OpenCall Mobile Video Solutions portfolio is built on media server software, the HP OpenCall Media Platform, and an application software suite, VxOne, from VoxSurf. The solutions run on HP ProLiant servers with the Red Hat Enterprise Linux operating system.
“Mobile video is growing in importance, as more people are watching, recording and sharing video in group-based environments,” said Jean-Charles Doineau, service infrastructure practice leader, Ovum. “Service providers see mobile video as a catalyst that can trigger adoption of 3G services.”
Wainhouse Research projects that by 2010 there will be 76 million-150 million users of personal mobile video.)
“Video allows people to communicate with each other – and in social groups – in a more personal, interactive way,” said Steven Dietch, director, Worldwide OpenCall Marketing, Software, HP. “With OpenCall Mobile Video Solutions, HP is enabling that enriched, personal experience even while people are on the move. By providing customers a more appealing experience, operators can enjoy a better business outcome: new revenues and less turnover.”
“Together, HP and Voxsurf can enable operators to introduce mobile video to their customers, and progressively grow revenue with more compelling, more interactive video services as customers incorporate video into their mobile lifestyle,” said Keith Jones, director, Sales and Marketing, VoxSurf Software.
The three degrees
HP OpenCall Video Messaging enables users to create personalised video mailboxes and visually browse voice and video messages or blogs that have entertaining content. Users can send and reply to messages using downloaded animations and characters. The solution also enables mobile users to communicate over both mobile and broadband networks.
HP OpenCall MMS Call Completion allows users to enhance delivery and receipt notification of voice messages with video or animation characters. Users don’t need to dial in to retrieve messages; messages are delivered directly to the phone. Users on a 3G network can ensure delivery to recipients on older networks.
With HP OpenCall Video Blog operators can accelerate delivery of new video and voice services that include user-generated content, such as blogging, community portals, music and event promotion, and participation TV. It also enables mobile and broadband users to access these services via easy-to-use portals.