VimpelCom will use its Beeline brand to brand a mobile instant messaging (IM) servicebased on NeuStar’s IMSC (IM Service Centre) and IM Clients.
The service will prvoide presence-enabled instant messaging to VimpelCom’s 48 million subscribers in Russia, and is a deployment that supports the GSMA’s Personal IM initiative.
VimpelCom joins other
operators worldwide who have committed to the GSMA way, although many (such as Vodafone) have kept their options open by exploring other delivery models for mobile IM as well.
“We are pleased to see that VimpelCom’s customers will soon be able to enjoy Personal IM, which is based on the principles of security, reliability, interoperability and ‘sending party pays’ that have made text messaging such
a success,” said Alex Sinclair, Chief Technology Officer of the GSMA.
“Our aim is to free up communications, and Beeline’s mobile IM service will enhance our service offering and provide an exciting advanced messaging choice for subscribers to share experiences in real-time.” said Kent McNeley, VP of Marketing at VimpelCom.
“We selected NeuStar because of its experience in delivering reliable, convenient and revenue-generating IM solutions. We wanted to work with a company who shares our vision to enable personalised, advanced communications that will
make a difference in how people use their mobile phones. NeuStar has the capabilities to implement IM in working solutions.”
“We are very pleased to be partnering with VimpelCom to bring a new next generation mobile communications service to subscribers in Russia,” said Simon Brown, General Manager of NeuStar Next Generation Messaging. “NeuStar’s
IMSC and Clients are key revenue-generators and platforms for next generation person-to-person and person-to-computer services, such as live information, dating, and gaming. They are fully interoperable and ready for global IM and Presence interconnect, responding to the GSMA’s initiative for ubiquitous IM services. They are helping to build a single, interconnected global IM community.”