Openwave Systems has joined the idle screen service discovery race with the launch of MediaCast, a content delivery and merchandising system for mobile operators that is designed to enable easy access to and discovery of highly personalised content.
“With new market entrants vying for mobile data revenues, operators must carefully consider an on-device portal strategy that will allow them to retain ownership of their subscriber relationships and optimise their share of revenues for data services,” said Matt Lewis, research director, ARCchart.
Openwave MediaCast uses a cell phone’s idle screen to deliver a simplified, easily accessible user experience that minimises the number of clicks required to access a service or purchase premium content, by providing on-device access to pre-fetched and cached content.