Partner content: CSPs must embrace new business models that leverage automation, AI and intent-based networks
Communications service providers (CSPs) face the daunting task of managing evolving IT and network demands. The traditional telco business model, focused solely on connectivity, is no longer sufficient. CSPs must embrace new business models that offer services beyond mere connectivity. This shift requires a transformative approach, leveraging automation, artificial intelligence (AI), and intent-based networks to streamline operations and inject agility into business models.
The pitfalls of traditional transformation approaches are often characterized by disjointed strategies and fragmented outcomes. The key to successful transformation lies in breaking down silos within Operations Support Systems/Business Support Systems (OSS/BSS) architectures. By doing so, CSPs can unlock the full potential of 5G monetization and deliver differentiated services. This holistic approach ensures seamless integration and data migration, maintaining business continuity and solution sustainability.
“If CSPs are to enter a new era of financial prosperity with a renewed vigour for innovation, their service operations IT ecosystem must be radically different to the OSS/BSS of yesteryear… we are now starting to see market impact of IT transformation projects in CSPs ability to behave differently and serve their customers in more engaging ways.”
Dean Ramsay,
Principal Analyst, TM Forum
CSPs focus on service operations transformation
A stepwise approach to transform your OSS/BSS
A structured, stepwise approach to transformation is essential. This involves a comprehensive set of services that combine end-to-end expertise to advise, build, operate, and ensure the best route to market for new services. By focusing on delivering exceptional experiences at every touchpoint, CSPs can navigate the complexities of digital transformation with confidence.
The power of integration: An integrated service model breaks down the barriers between development and operations. By maintaining and managing end-to-end business processes, CSPs can provide proactive operations that predict service performance degradation, ultimately improving the overall service experience. This approach empowers CSPs to align business processes with OSS/BSS transformation, enabling innovation and supporting new product offerings.
Embracing the Cloud: Cloud transformation is a critical pathway for CSPs aiming to modernize their OSS/BSS architectures. A seamless migration and modernization to both public and private clouds is needed to ensure optimal operational efficiency and future readiness. This cloud-native approach fosters flexibility and agility, enabling CSPs to swiftly launch and deliver new offers to the market.
Driving business outcomes: At the heart of Ericsson’s OSS/BSS services is the goal of delivering tangible business outcomes. By accelerating implementation with predefined integrations and automated use cases, CSPs can ensure quick time to value. AI and automation drive proactive operations, optimizing end-to-end business processes and maximizing success through an integrated products and services portfolio.
Ericsson’s real-world examples
The eBrief explores real-world examples of successful transformation pathways. These case studies illustrate how CSPs can improve operational efficiency, boost customer satisfaction, and drive revenue growth through strategic transformation.
Table 1: Transformation pathways with real-world examples
| Transformation pathways | Orchestration | Monetization | Cloud transformation |
|---|---|---|---|
| Aim of the pathway | Support CSPs on their journey to commercialize, operationalize, and industrialize 5G services through a stepwise approach from day one of 5G introduction to launching advanced use cases. | Drive CSPs’ revenue growth by monetizing new service segments, particularly in the realm of 5G, while also capitalizing on enterprise and partner collaborations to expand monetization opportunities. | Seamless migration and modernization of OSS/BSS to both public and private clouds ensuring optimal operational efficiency and future readiness. |
| Example of customer cases | Telia’s transformation for automated 5G digital service delivery This digital transformation is enabling Telia to improve its marketing and sales functions end-to-end, from core commerce into service orchestration and assurance. | Airtel India consolidating real time charging and policy This large-scale program integrates the charging solution for its 350 million subscribers, further solidifying our company’s presence in its network. This consolidation equips Airtel India with a future-proof solution, poised to support 5G offerings. | Moving BSS to the Cloud: Early success stories Two customer cases transitioning their BSS applications architecture to harness the complete advantages of cloud infrastructure. |
A new era of connectivity with OSS/BSS
As CSPs stand at the crossroads of technological advancement, the transformation of OSS/BSS architectures is pivotal. Navigate your journey to successful IT transformation provides a compelling narrative for CSPs to embrace this transformation, unlocking new revenue streams and delivering exceptional service experiences. By navigating the journey, CSPs can confidently step into a new era of connectivity, innovation, and growth.
In the end, it’s not just about the tools and technologies—it’s about the outcomes they enable. Well planned and implemented transformation pathways offer CSPs the opportunity to redefine their role in the digital ecosystem, ensuring success in the ever-evolving telecom landscape.
The potential transformative impact of Operations Support Systems/Business Support Systems (OSS/BSS) evolution is immense. Ericsson OSS/BSS Services assist communications service providers (CSPs) in overcoming the challenges of IT and digital transformation, leading to improved business outcomes and service experiences. Navigate your journey to successful IT transformation offers the context and motivation to rethink OSS/BSS transformation and the traditional business and operational models that support them, emphasizing the need for transformative approaches in today’s dynamic market landscape.
To know more about Ericsson’s views for orchestration and cloud transformation journeys, don’t miss Capturing 5G value through automated orchestration journeys and Your cloud transformation journeys underpin effective innovation.
Authors
Emad Damra, Product Marketing Manager
Emad Damra brings two decades of experience in the Telecoms industry, specialized in BSS domain, with a primary focus on E2E ecosystem integration in a CSP’s overall architecture. Through his tenure at Ericsson, he served in multiple countries driving the presale and delivery of Ericsson BSS solutions to our customers and led the engagements of multiple BSS transformation projects to our customers in the Middle East and Africa region. Currently, Emad is part of the global OSS/BSS product marketing team, responsible for the value articulation of Ericsson OSS/BSS products, solutions and services offerings to our customers. Emad holds a Master of Business Administration from the University of Northampton.
Linkedin: https://www.linkedin.com/in/emaddamra/
Rohit Agarwal, Strategic Product Manager
Rohit Agarwal is Global Portfolio Director within the Managed Services IT and ADM Offering Area in Business Unit Cloud Solution & Services. Rohit has close to 23 years of experience in Telecom Industry spanning across Product Management and Management Consulting. Rohit’s specialization is in Autonomous Operations, Gen-AI, 5G Ecosystem and Business Models, Digital Transformation, Operating Model Development, Business Architecture, Business Process Engineering and Market Assessment. Rohit has extensive experience of working in operations transformations and customer experience improvement programs with tier 1 telecom operators.
Linkedin: rohit-agarwal-3523351