Mobile Tornado, a UK Push-to-X (PTX) solution provider, reflects rising demand for the tech as it expands into 25 countries
Mobile Tornado has announced a deal with Zain Iraq, part of the Zain Group, for its Push-to-Talk over cellular (PTToC) and live video solutions to support workforce management in the Middle East and North Africa. The British firm has also doubled its number of approved resellers, which has allowed it to grow its global footprint, providing connectivity in industries such as emergency services, oil and gas, hospitality, healthcare, construction, and utilities.
Mobile Tornado has entered new markets in the Middle East, the Gulf and Nordics, and extended its presence in North America, Africa, and Asia. Its technology is now available in 25 countries.
According to a report by in last month by Fortune Business Insights, the global PTToC market size was valued at $6.11 billion in 2023 and is projected to grow from $6.85 billion in 2024 to $19.47 billion by 2032, at a CAGR of 13.9% during the forecast period. North America had a market share of 31.91% in 2023.
Push to talk products and services are meeting the increasing demand for instant, efficient communication solutions, with one-to-one or one-to-many communication to improve operational efficiency. The integration of push to talk functionality in smartphones and IoT devices has expanded its reach, while the integration of cloud-based solutions have improved reliability, scalability and affordability.
Interestingly, although public safety and security service providers are using PTToC tools for the particular needs of law enforcement agencies, emergency responders, and security personnel, the travel & hospitality segment is expected to be the fastest growing due to the rising disposable income of the global population.
The use of PTToC technology in this sector “enhances communication among staff, security personnel, and management, contributing to the smooth and secure operation of hospitality services,” according to Fortune Business Insights.
Luke Wilkinson, Managing Director of Mobile Tornado, commented, “We have seen steadily increasing demand for PTX as businesses across multiple sectors recognise the value of the technology. The combination of 5G’s rollout, the global availability of broadband networks, and the need for secure, cost-effective communication solutions is driving widespread adoption.
“As more industries seek reliable, scalable ways to keep their teams connected, PTX is proving to be the right solution at the right time.”