Zain Group’s digital solutions provider ZainTECH has ramped up its service offerings with a string of deals and partnerships
ZainTECH has partnered Datanuum, a customer data enrichment, engagement and retention platform for retailers and healthcare businesses. The deal is the latest for the fast-expanding ICT services arm which now services over 1,400 enterprise and government customers across the Middle East. The company’s services span cloud computing, cybersecurity, big data analytics, artificial intelligence, drones and robotics, modern infrastructure, digital solutions, and other emerging technologies. Therefore a customer data and retention partner makes a lot of sense.
Although ZainTECH launched in 2021, this year has seen it accelerating its service portfolio across the Middle East. It began the year with over 700 focused information and communications technology (ICT) professionals serving a growing customer base in eight MENA countries and across several industries, including telco, government, oil and gas, retail and financial services. January also marked ZainTECH’s entrance into Bahrain.
In April, ZainTECH acquired Dubai-based AWS consulting partner Citrus Consulting to bolster its regional cloud operations in Gulf Cooperation Council countries, particularly Saudi Arabia. In the same month the company partnered HYAS Infosec which is closely aligned with Microsoft as a member of the Microsoft Intelligent Security Association and is backed by M12, Microsoft’s venture capital fund, as well as S3 Ventures, and other venture capital firms. ZainTECH also recently acquired BIOS Middle East and STS Arabia in Saudi Arabia.
Customer happiness
ZainTECH’s partnership with Datanuum is focused on growing need for data privacy and regulatory compliance in the region. The company reckons this should appeal to businesses looking for robust solutions to handle data securely while optimising customer relationships, engagement and marketing spend.
“ZainTECH’s mission is to deliver state-of-the-art digital solutions to our clients and exceed expectations while doing so. By combining Datanuum’s solutions with our services, we can offer businesses with compliant value-added technologies that support differentiation and growth,” said ZainTECH CEO Andrew Hanna (above, left).Â
“Partnering with ZainTECH represents a significant step forward in our mission to empower B2C businesses in the MENA region and beyond with the best data enrichment and engagement capabilities,” said Datanuum CEO Salam Saadeh (above, right). “ZainTECH’s robust infrastructure and regional market presence will enable us to reach more businesses and help them transform their customer interactions. The collaboration will drive innovation and growth for both our clients.”
The partnership will initially focus on retail and healthcare establishments offering several features, including: data privacy compliance; customer engagement and retention tools; digital advertising ROI for lead acquisition marketing initiatives; and scalable cloud consumption models.