She will take up the post from 31 March next year, joining the operator from Dustin Group
Telia has appointed Alexandra Fürst as CTIO. She will also head up the Technology unit. As part of its change programme announced on 4 September , what was the Common Products & Services (CPS) unit will be renamed Technology from 1 De It will “remain a key enabler for the company, with expertise in IT, networks and product management”. The idea is that Telia continues to benefit from economies of scale.
Fürst is described as “an experienced leader with business acumen from leadership roles within IT and technology, most recently as Chief Operating Officer at Dustin Group, and previously as Executive Vice President of IT & Digitalisation”.
Before that, she held several roles within the technology domain at, for example Länsförsäkringar and Tietoevry. She gained a Masters in Industrial Engineering and Management at Linköping University.
Patrik Hofbauer, Telia Company President and CEO, says, “I’m very pleased to welcome Alexandra to Telia as our new Chief Technology and Information Officer… we will work to simplify and modernise Telia’s IT operations, innovate, and challenge ourselves to do an even better job for our customers and all our other stakeholders.”
Fürst added, “I’m excited to join Telia during this period of change, with an opportunity to contribute to delivering great customer experiences in the Nordic and Baltic regions [and] position the company to adopt new technologies, increase customer satisfaction, and really stand out from the competition.”
CPS will be known as Technology from 1 December, when organisational changes are planned once ongoing union negotiations are concluded. One of the drivers of the change programme is for Telia to save €229 million in operating expenses, including reducing its workforce by 15%, which equates to about 3,000 jobs.
In the interim, Hein Müskens will continue as acting Head of the unit alongside his position as Chief Information Officer. He will report to Fürst when she joins Telia.