CelleBrite, a provider of cell phone synchronisation and management systems, has announced that Turkcell, a communications and technology company in Turkey, has upgraded its UME-36 system with its latest feature. The UME-36's upgrade provides Turkcell the ability to better distribute applications while increasing their adoption rate by making installation immediate, simple and seamless at the point of sale. With more than 1000 exclusive sales points throughout the country, Turkcell will not only be able to offer their customers immediate cell phone content synchronisation and back up services, but also the ability to instantaneously upload their favourite applications with the UME-36.
The UME-36's upgrade identifies which apps are supported by a user's phone, eliminating the necessity for subscribers to check compatibility. Turkcell users can then choose the compatible apps they want and have them installed by CelleBrite's UME-36 with a simple press of a button. Additionally, the UME-36 upgrade provides both front end and back end components for the app uploading system, allowing Turkcell to add mobile phone apps from an easy web interface.
CelleBrite's UME-36 is a stand-alone phone memory transfer and backup solution that transfers all forms of content, including pictures, videos, ringtones and SMS, as well as phonebook contacts data between a wide range of mobile phones, smart phones and PDAs. With the UME-36, Turkcell can ensure that their subscriber's content is protected, in addition to simplifying the process of upgrading or exchanging phones with the instantaneous transfer of content and now, mobile phone apps. Turkcell's Retail Management Division Head Mr. Sait Ayayd?n commented, "Having the ability to provide our customers with this service is a win-win. For Turkcell, this provides an excellent distribution channel for the sale and adoption of mobile phone apps, and for subscribers it enables the simplified acquisition of the apps – making them more appealing."
CelleBrite's Co-CEO, Yossi Carmil commented on the UME-36's upgrade. "CelleBrite is committed to providing tools that make it easier for retailers, carriers and subscribers to adopt and leverage the latest technology. We are pleased that Turkcell is adopting this latest upgrade as it will certainly offer them the ability to more widely distribute apps, while providing their customers with a service that differentiates them from their competition."