Adenyo, a mobile marketing software company that has implemented campaigns for global brands and mobile operators in both North America and Europe, announced today it has acquired California-based MoVoxx.
MoVoxx is a mobile advertising company that intelligently serves ads into mobile content, currently reaching over 40 million unique users in the United States. Financial details of the acquisition were not disclosed. All MoVoxx employees will join the Adenyo team.
The MoVoxx acquisition is said to be a strategic addition to Adenyo's mobile marketing offering. The integration of MoVoxx's technologies will create a mobile marketing platform that, for the first time, gives advertisers an opportunity to engage and foster these customer conversations through a complete and seamless set of tools.
"This acquisition creates an unprecedented combination of integrated mobile network capabilities, mobile user reach and the most comprehensive suite of mobile marketing solutions available in the market today," said Alec Andronikov, CEO and founder of MoVoxx. "I am very excited to see an entity that finally helps advertisers break through the clutter of a complex mobile landscape with a one-stop global technology offering across all mobile mediums – SMS, inApp and mobile display."
"MoVoxx has built an extensive advertising network and unique technology platform tailored to the vast universe of feature phones. This technology combined with Adenyo's robust smart phone capabilities will provide the market with a unique end-to-end platform," said Tyler Nelson, Adenyo Chairman and CEO. "We look forward to welcoming the talented group of MoVoxx employees who will certainly complement the existing Adenyo team."
Adenyo's mobile marketing software platform and international presence combined with MoVoxx's extensive U.S.-based mobile network technology positions Adenyo as one-stop operation.
"Adenyo's acquisition of MoVoxx is great news for advertisers in the mobile space," said Mike Jones, co-President of MySpace and MoVoxx board member. "The incorporation of MoVoxx's technology within Adenyo's mobile marketing software platform is a clear fit and will certainly provide additional benefits for advertisers incorporating mobile into their campaigns."