Everything Everywhere, said to be Britain's biggest communications company, was unveiled today by Orange and T-Mobile. Everything Everywhere will run Orange and T-Mobile and has a customer base of 30 million people – over half of the UK adult population.
Orange and T-Mobile will continue as separate brands in the market, with each brand having its own shops, marketing campaigns, propositions and service centres. However, behind the scenes, the two brands will be run by one company.
Everything Everywhere will be officially integrated on July 1.
Tom Alexander, Chief Executive of Everything Everywhere, said: "Together, we are Britain's biggest communications company, with over 30 million customers.
"We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.
"That is why, through our scale and Britain's only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere.
"We are Everything Everywhere – it's our name, our vision, and our ambition – and we run two of the UK's biggest brands Orange and T-Mobile. It's our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities."
Comment from Dario Talmesio, senior analyst from Informa Telecoms & Media on today's announcement from Orange and T-Mobile.
"Orange and T-Mobile have announced the name for their Joint-Venture, Everything Everywhere, but this will have little impact for the customer in the short-term as the existing two brands (with their retail shops) will remain in place, at least for the next 18 months. Most of the convergence and synergies in the first place seem to focus on creating a single super-network and a unified management team. We see this as a positive move, as any customer-facing change would be gradual; their main focus is on getting one network in the short-term (up to 2012) while they figure out what the overall strategy is in the long-term (not just on mobile, but as a converged operator). Also the new joint venture's "smart compete" strategy means the two brands will focus on different target markets which could ease competition in the UK market, therefore benefiting all UK operators."