Out There Media has signed a partnership with Cosmote, giving its advertisers targeted access to almost 100% of the total population of mobile telephony subscribers in Greece.
Cosmote, a member of OTE Group, has over 21 million customers across four countries, including Greece, where it is the leading operator. Cosmote will launch Mobile Advertising within the first quarter of 2010; the service will initially be available through the Cosmote mobile portal, "Cosmote my view". The rest of the company's channels (SMS, MMS, Mobile Broadband, etc) will soon be developed, aiming at putting forward an end-to-end, cross-channel advertising medium.
Out There Media CEO, Kerstin Trikalitis commented: "Our partnership with Cosmote is of strategic significance for the sector as a whole and signals a new chapter for the future of Mobile Advertising in Greece. We look forward to a successful and fruitful relationship".
Cosmote Group CEO, Mihalis Tsamaz commented: "Taking advantage of our leading market position, we launch a new, dynamic advertising platform, offering our customers complete information on products and services of their interest, as well as an ideal marketing medium for advertisers and companies alike. The development of mobile advertising is expected to further contribute to Cosmote revenue growth".
