Amobee Media Systems, a provider of advertising solutions for mobile operators, has delivered a global mobile ad serving and campaign management platform for Telefónica across all of its 18 markets world-wide. The majority of the launches – including Telefonica's O2 businesses in UK, Ireland, Germany and Czech Republic as well as in Spain, Mexico, Argentina and Chile – are now live and actively serving brand campaigns. The remainder of Telefónica's Latin American operators will begin accepting campaigns by year-end via the deployed Amobee platform.
Through Amobee, Telefónica is now capable of dynamically ad-serving all mobile communication channels including mobile internet, applications, games, video, and messaging via one uniform advertising solution. Telefónica is positioned to serve as a single point for agencies and advertisers wishing to buy ad-enabled inventory to deploy and monitor campaigns across multiple channels and markets simultaneously.
"Removing the friction for the media buyer is fundamental to the future of mobile advertising and Amobee makes this possible. We enable operators to build profitable revenue streams from advertising while making it easier for marketers to utilize new, more engaging ways to target their audience globally," said Zohar Levkovitz, co-founder and CEO of Amobee.
"Amobee is playing a vital role in helping us to monetize our assets and realize the full potential of mobile advertising, but not to the detriment of customer experience," said Tanya Field, Director of Mobile Data Group at Telefónica S.A. "Amobee's mobile advertising platform seamlessly leverages our existing user data for targeting, while providing advertisers and marketers easy access to our premium inventory to enable them to get their message across quickly, effectively, and globally."
Amobee says it has served mobile advertising campaigns for many of the world's top agencies and brands enabling them to achieve as much as 80% audience share in several markets. This is due to Amobee's operator-centric approach and unique composition of exclusive partnerships in key geographies.
"Telefónica is a great example of a mobile operator deploying a uniform solution which strikes a balance between offering a positive user experience and presenting marketers the opportunity to leverage its 268 million global subscriber base. We are thrilled to play such an integral role and we look forward to supporting them in Europe, as well as Latin America, which holds significant growth potential and is a key milestone for us as a company," added Levkovitz.