YOC AG has acquired Mobile Interactive Advertising Media, S.L., a spin-off company of Nokia located in Madrid. According to YOC, the strategic acquisition will allow it to become the leading provider of mobile advertising in the Spanish market. Also, Mobile Interactive Advertising Media, S.L. will gain access to the YOC Group's complete product range, claimed to make it the only full-service provider of mobile marketing in Spain.
The acquisition will also enable YOC to expand its marketing network, given the high market coverage of Mobile Interactive Advertising Media, S.L. in Spain where the company already counts ELPAÌS.COM, SPORT.es, TELVA, elmundo.es, AFP and ANTENA 3 as exclusive partners.
Dirk Kraus, CEO of YOC AG said of the acquistion: "With the purchase of Mobile Interactive Advertising Media, S.L., we are creating another promising pillar in Europe, with which we will be able to optimally meet the increasing needs of our customers for campaigns across Europe. The good market positioning and high degree of expertise of the Spanish management were the critical factors influencing our decision to take over the company."
YOC says it expects the acquisition to bring high synergy effects as a result of the cross-selling potential of the mobile marketing and mobile Internet product segments, among other factors.
With the acquisition, YOC AG says it anticipates additional sales of at least EUR 1.0 million for the financial year 2010.