Messaging International, provider of messaging services, has, through its wholly owned subsidiary TeleMessage, announced that its PC2Mobile Application Suite, which allows users to send text, pictures, music and video from a PC to a mobile phone, has been integrated for global availability into Comverse's comprehensive messaging portfolio and has been successfully deployed by a leading tier-1 operator in Eastern Europe.
By downloading the application from a PC, mobile subscribers can send SMS and MMS messages directly from a PC to any mobile phone. The service integrates as a plug-in onto Microsoft Outlook, and as a toolbar for the Microsoft Internet Explorer and File Explorer. Customers pay the operator for each SMS and MMS message sent via their monthly phone bill.
Messaging International CEO Guy Levit said, "We are excited about this development with Comverse, a worldwide leader in messaging. This is an important stamp of acceptance for our products and will significantly expand our marketing reach. The recent successful launch the PC2Mobile solution with a major mobile operator gives us valuable exposure to the booming Eastern European messaging market, which will, we believe, become increasingly important to our future growth."
Dror Bin, Head of Comverse' Products Group, said, "TeleMessage's PC2Mobile fits very well into Comverse's converged messaging strategy, extending the operator's presence to the PC with new and innovative ways to send SMS and MMS messages. Enabling people to send user-generated and other multimedia content easily from their PCs differentiates the operator's offering, improves the user experience, and paves the way for unprecedented MMS growth potential."