MoMac, the mobile media publisher, has today announced that it has completed a deal with KPN to facilitate the Dutch network operator's mobile internet business across all three of its portal properties including KPN, Hi and Telfort.
The service will be delivered by MoMac's carrier grade delivery engine, GoPortal – an operator module of MoMac's multimedia delivery platform, GoMedia.
The GoPortal platform will allow KPN to dynamically manage all the content that it makes available to its customers including direct branded feeds on news, weather and traffic as well a diverse diet of third party content such as ringtones, video and via MoMac's tier one publishing partners, made for mobile content such as AutoWeek, Sport 1, Elsevier and price comparison services for consumer goods.
MoMac has also integrated the GoPortal platform with Google so that the portal includes advanced search functionality with a Google bar that searches the mobile internet and delivers results from content that is available, firstly on-portal, then sponsored links and then results from the off-portal environment.
GoPortal's in-built functionality will enable KPN to add a further personalisation layer to the portal experience. In the near future KPN customers will be able to book-mark their favourite mobile internet sites via a specially created ‘MySites' page as well as manage their own on-portal information and entertainment preferences.
The deal with KPN will also see a specialist mobile advertising agency serving targeted banner advertising from brands and media companies within the highly-trafficked portals which will deliver an additional revenue stream to the operator or allow it to make content available via the ad-funded model.
Marnix Laurs, portal manager, KPN said: "Our customers increasingly demand simple access to relevant mobile internet sites and services."
"MoMac has an excellent pedigree in this sector and demonstrated a high level of technical and creative expertise as well as an excellent operator product in its GoPortal platform which gives us the tools to dynamically manage our portals and content and scale up and manipulate content availability in real time. Ultimately KPN customers will be receiving a portal experience that maximises the unique properties of the mobile medium."
Sham Careem, MD, MoMac UK, said: "Consumers of mobile services need to find the content that is relevant to them quickly and easily. The personalisation features of the GoPortal product mean that this can be effortlessly achieved, delivering a mix of branded and relevant content and services to the user whenever and wherever they want it."
"Search on mobile is very much a part of the personalisation process and the integration with Google provides a familiar way for KPN customers to explore both what the portal has to offer as well as the D2C environment."