Telekom Austria has chosen Tribold to provide its centralized product catalog and management capability, a move that will centralize the disparate product catalogs currently in place at the communications services provider. The new platform will allow for the creation of new products and services across product lines and feature configurable products and add-ons to allow Telekom Austria's marketing team to create customised service offerings. The centralized product catalog will ensure operational savings and efficiencies and reduce the time to market for new services, says Tribold.
Tribold's Product Portfolio Manager suite will integrate fully into Telekom Austria's BSS/OSS applications, providing a single, comprehensive view of product information across Telekom Austria's service offerings and automating the process of product management end-to-end.
Helmut Leopold, managing director, Platform and Technology Management, Telekom Austria, commented: "A centralized catalog is essential in effective product management in the increasingly competitive world of communications. Frequent and rapid new product introduction is central to retaining a competitive advantage, acquiring new customers and retaining existing ones. The disparate nature of our existing product related information in different BSS/OSS systems was clearly having an impact on our ability to deliver new services quickly and cost-effectively. Centralized product catalog plays one of the cornerstone roles in the transformation of our comprehensive BSS/OSS landscape."
Mario Huterer, director, Marketing Wholesale and Platform Management, Telekom Austria, said: "We undertook a thorough evaluation of the product management solutions and Tribold was better than other competing options in almost all of our evaluation criteria. This centralized product catalog gives us the possibility to structure our marketed products out of a very much reduced number of streamlined 'basic' products and to drastically optimise our production efficiency. I'm happy that we've got a mature product life cycle management solution that will meet our immediate needs and support us in creating and capturing quickly new market opportunities."
Simon Muderack, COO of Tribold, added: "Communication service providers across the globe are recognizing that an integrated centralized product catalog is the foundation upon which to build effective and efficient product management. Without a single view of product data across the business, a CSP is going to find that its competitors are bringing new, valuable services to market more quickly and, through that, offering improved products to existing subscribers and winning new customers. We look forward to continuing to work with Telekom Austria to deliver substantial and quantifiable benefits in the areas of time to market and cost to market."