NeuStar has today announced that it has partnered with leading mobile phone operator SFR to bring Windows Live Messenger to SFR's 18 million customers in France.
SFR customers now will be able to access Windows Live Messenger directly from their mobile phones using the same login information and enjoying the same feature-rich experiences and buddy lists that they would on their desktop PCs. Users can download the service from the SFR website to a number of mobile handsets.
NeuStar was selected by SFR to provide NeuStar's innovative Mobile Messaging Gateway (MMG) solution, which enables operators to roll out PC-based Instant Messaging solutions to the mobile environment quickly and easily. The engaging MMG solution is familiar to users, and therefore intuitive to use.
Allen Scott, general manager of NeuStar Next Generation Messaging (NGM) said: "More and more operators across the globe are realizing that they can generate revenue and user loyalty by rolling out mobile Instant Messaging services to their customers. We knew that it would be rewarding to provide a service to SFR because they always want to offer their customers the best possible solution. It has been great working with them to bring this project to fruition."