This is an interview from MWC that was going to form part of a wider piece on mobile advertising that, due to time and diary constraints at the show, we couldn’t get together.
To be honest, though, Out There Media’s Kerstin Trikalitis takes this away with such force that I’m not sure there’d have been much screen time for anyone else.
I pretty much asked a question and off she flew, pausing only occasionally to let me tee her up for another sally into the wonders of an outsourced mobile advertising strategy.
Is this a very positive interpretation of the mobile advertising market? Oh yes. Is she convinced 2010 will be the year for mobile advertising. She is – but with interesting reasons why. Would you like to add a different view? Mail me on keithd@mobileeurope.co.uk.