What do those attending 3GSM think will be the hot topics, what do they themselves want to find out, and what are their tips for survival? Keith Dyer also spoke to Bill Gajda, cmo of the GSMA, on the development and value of the event to his members.
The numbers are, as ever, impressive: at least 1300 exhibitors, a million square feet of exhibition space, and an expected 60,000 visitors. When you consider that in Cannes two years ago, around 35,000 made the trek to the Palais des Festivals, that’s an impressive uplift.