Mobile commerce has often been the bridesmaid in recent years as other applications and services have taken the walk up the aisle at the front of the procession. But a burst of standards activity and increased content has meant that those in the industry are genuinely positive again. This year’s Mobile Content World and Wirleless Enterprise World should provide a good indication of just how positive we should be.
According to the organiser of Mobile Content World and Wireless Enterprise World, Terrapin, a lucrative new mobile economy is emerging in Europe. This economy is being driven at one end by a new breed of mobile consumers, hungry for funky, image defining products and services. At the other end, a dramatically changing business landscape has forced companies to become more nimble, more streamlined. Fierce competition combined with increased client needs and cost-saving requirements have led to the creation of the mobile enterprise.
Mobile Content World and Wireless Enterprise World have been developed to cater to both of these markets. Mobile Europe previews some of the events taking place at the exhibition and in the conference rooms.
Perhaps of all the applications (outside of ringtones) making their mark in the mobile content world, it is gaming that is attracting the largest development community. See the next big thing in wireless gaming as content developers’ present live demos of their latest games or applications. It’s then up to you, the audience to choose the best demo with an immediate SMS vote. Mobileway will power the live SMS voting.
Back by popular demand and exclusive to Mobile Content World in Europe, this is the only competitive showcase of digital video content for the new generation of mobile phones and PDAs. The creative entries you’ll see here fit not only the small screen size, but also the on-the-go nature of wireless mobile use. Rate the films, meet the filmmakers, and see the results of your vote when we announce the winners.
EDUCATIONAL SEMINARS
Two full day’s worth of high value, information-packed sessions on: Mobile Devices, Mobile Content, Messaging and Wireless Enterprise. Seminar places will be allocated out on a first-come, first-served basis.
MOBILE CONTENT PAVILION
If you’re looking for mobile content and payment solutions this is the place to go. We’ve brought together the brightest young things in the mobile content space with the world’s leading mobile technology vendors, to ensure you don’t waste a second of your time.
WIRELESS ENTERPRISE PAVILION
This is where IT decision-makers looking to rollout wireless solutions for their organisations should head. All the hardware, software and network solutions you need to mobilise your workforce.
Product launches, give-aways, prizes and much, much more. This is your chance to touch, see, experience and walk away with goodies fresh from the production line.
LIVE DEMOS AND PRODUCT LAUNCHES
Messaging Services & Equipment
WIN will be showcasing their MMS Composer, allowing users to send everything from pre-made animations to assisting users to compose complex messages combining multiple media types.
MOBILE CONTENT APPLICATIONS
Beep Science will demonstrate various solutions for content protection to be used in the mobile content distribution channel. See and try mobile DRM, including superdistribution of video clips, ringtones (including polyphonic, truetones), DRM protected mp3 files and more.
Coremedia will be exhibiting their software for DRM for mobile services at the show.
Mobile Media Production will be presenting the latest JAVA video player capable of delivering high quality mobile video to virtually every type of handset.MMP will be demonstrating the latest mobile video products including a wide range of content: Extreme Sports; Fashion; Calendar girl; and Adult XXX content.
NMS Communications will be offering free demos of their MyCallerâ ringback tones at Mobile Content World.
MOBILE CONTENT & SERVICE PROVIDERS
Capgemini will be giving away summaries of their just published study “Exploring Value Innovation in the European Mobile Industry”. Consultants will be on hand to discuss the implications of the study for your business.
Volantis will give live customer demonstrations at the show:
* Get your hands on some FHM goodies, catch up on the latest hot news from Heat and enjoy the Hollywood experience with Empire and other emap titles.
* Outbid the competition, join in the thrill of the auction and scoop the prize using eBay.
*l Do something special in an instant with lastminute.com.
* See how the punters seize their chances with William Hill.
* Extend your business to the mobile Internet and witness IBM’s Websphere Everyplace Mobile Portal in action.
HiFi Ringtones will showcase their record label licensed ringtones, SMS alerts, wallpapers, screensavers and video content licensed from Sony Music, V2 Music and others as well as their own branded non-licensed mobile entertainment content. This includes content from George Michael, Michael Jackson, Stereophonics, Estelle, Jennifer Lopez and many more official artists.
Bango.net will be exhibiting their solutions that enable interactive mobile content and services to be simply accessed, readily promoted and easily charged for, across all mobile operators in more than 40 countries.
Mobile Messaging & Branding
Moodmessaging will exhibit their brand new products, IamEmo animated content for MMS and IamEmo handset accessories and merchandise.
MOBILE PAYMENTS BILLING & CRM
Image Habitat will be exhibiting products relating enabling the mobile channel, including applications to develop mobile Customer Relationship Management. Applications relating to this include J2ME Mobile Banking Solutions, Mobile Financial Solutions, and solutions dedicated for specific verticals including our new J2ME based betting application called BetNOW.
EDS will be demonstrating their range of mobile payment services.
Intec will showcase its entire array of OSS products:
* Intec DCP (Dynamic Charging Platform) for real-time charging and control of IP based services, including mobile/premium content, E-/M-commerce, IP data access and Voice over IP
* InterconnecT V7(interconnect billing) with the Intec Content Partner Management (CPM) module
* Inter-activatE (Service activation),
* Inter-mediatE (Convergent mediation).
Amdocs will be exhibiting their solutions for integrated customer management, and will reveal their innovative solutions for empowering content and managing partnerships.
c.a.r.u.s. will showcase it’s secure mobile payment platform — XTCplus — that provides sophisticated online access technologies.
MOBILE DEVICES & SMARTPPHONES
Fujitsu-Siemens will be demonstrating their Notebooks: LIFEBOOK Series and Tablet PC: STYLISTIC Series at the show.
WIRELESS ENTERPRISE SOLUTIONS
Extended Systems will show their OneBridge suite of mobile applications, including OneBridge Mobile Secure, which allows mobile devices to be treated as an extension to your enterprise implementing security measures that maintain, control and reduce risk.
IDC analysts will be available to meet with exhibitors and attendees at Mobile Content World to share their views on market trends, business strategies and market positioning.
WLAN SOLUTIONS
Capgemini will demonstrate a number of innovative Wi-Fi solutions.
CDS Europe will be exhibiting their Integrated In-Building Solutions and Global In-Building Solutions, including the IBiSATM and Measurement-based PredictionTM (MbPTM) products.
EDS will showcase their WLAN roaming clearing services at the exhibition.
MOBILE CONTENT CONFERENCE
Mobile Content World is about the merging of Hollywood, content and technology —it’s about the new frontiers in mobile entertainment. And it’s about monetising these opportunities.
The conference features CEO-level figureheads who will discuss the latest on business models, content delivery strategies, mobile entertainment concepts, DRM, mobile gaming, mobile music, device innovation, branding and the customer experience, investing in mobile content, the power of mobile messaging and the latest in payment and billing strategies.
Key speakers include: David McGlade, CEO, O2; Cedric Ponsot, President and CEO, Universal Mobile; Attila Gazdag, European Managing Director, Walt Disney Internet; Guy Demuynck, CEO, KPN Mobile; Christophe Ramboz, President, Vivendi Universal Game
WIRELESS ENTERPRISE CONFERENCE
Many organisations have implemented e-business practices and solutions to channel and integrate the communication of data to employees, suppliers, customers and sales/distribution partners. The increasing need to access information anytime and anywhere continues to drive the demand for new skills and enhanced productivity, enabled by new and improved devices, applications and services.
Wireless Enterprise World provides you with the critical information you need to go wireless. Hear directly from those who are adopting wireless solutions, including leading organisations such as FedEx Services, Yorkshire Water, Metropolitan Police, Marks & Spencer and Morgan Stanley.
Key speakers include: Chris Clark, CEO, BT Wireless Broadband; David Poticny, President, Lucent Technologies Europe;
Phillipe Bernard, Vice President, Orange Business; Alexander Wachlowsky, Head of WLAN, Mobilkom.