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    HomeNewsMACH Insights 2010 promises to ‘Sharpen Mobile Visions’

    MACH Insights 2010 promises to ‘Sharpen Mobile Visions’

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    MACH, the provider of hub-based mobile communications exchange solutions, will be holding its annual Insights conference in Rome next month. The 3 day event, running from 7-9 June, promises to explore future directions and strategies in the mobile communications market and to ‘sharpen the mobile visions' of delegates.

    More than 100 representatives of the telecommunication industry's leading mobile network operators, service providers, handset manufacturers and content providers are expected to converge on Rome to discuss some of the hottest topics in the mobile industry, such as Mobile Broadband, LTE, Embedded Mobile and M2M, VoIP, WiMAX, roaming trends and optimization and many more. Through presentations, interactive workshops, ‘meet the expert' sessions and social events, participants will have the opportunity to learn, network and talk to industry experts.

    "Now very much an open market place, the mobile communications industry is currently in a state of flux with evolution and changes occurring at virtually every level of the value chain. The mobile operators, who are always looking for new sources of revenue and ways to justify their infrastructure upgrades, are facing increased competition from web-based service providers and are having to choose between a ‘smart pipe' or so called ‘dumb pipe' strategy," said Lodewijk Cornelis, Chief Marketing Officer, MACH.

    "At the same time, key players in the mobile value chain are looking for new innovative approaches to improving customer experience to help them stand out in this highly competitive market place. While all the players are wondering just how they will approach the anticipated mobile data boom. Insights 2010 seeks to bring clarity to this evolving marketplace and to enable players to prepare for what lies ahead, or as the theme of the conference goes – to sharpen their mobile visions," Cornelis added.

    Focused on mobile roaming, the conference includes presentations from some of the industry's best known figures, such as Mark Newman, Chief Research Officer with  Informa, Morten Hother Sorensen, Vice President at TDC Mobil, Faisal Al Dwaikat, Director of Roaming and International services at Viva Kuwait, and MACH's own Chief Technical Officer, Chris Burke.

    During the workshop sessions, delegates will be given the opportunity to delve into the future of the industry and discuss key topics that will fundamentally impact their businesses. Participants will leave with a clearer understanding of topics such as LTE roaming implementation, why roaming traffic monitoring is critical to a healthy roaming business, the 4G evolution and how to deal with the steep increase in data traffic, and how roaming hubs can increase roaming margins. 

    For further information and to sign up to the conference, visit: http://www.mach.com/en/Insights-2010/Insights-2010-Explore-the-Way-to-a-Smart-Mobile-Business