Orange, the second largest mobile operator in Switzerland, has chosen MCTEL to deploy its USSD browsing solutions on its network, offering a suite of services to its mobile customers.
As the number of its subscribers increased, Orange was looking for an alternative to IVRs and Call Centers that was both cost-efficient and satisfying for its customers. Orange Switzerland chose MCTEL USSD solutions to create the most convenient self-care solution for its pre and post-paid customers.
MCTEL provided a USSD platform and developed a complete suite of targeted services for Orange's subscribers. The Monaco-based software specialist aggregated all relevant USSD services into a single menu based service – an easily configured USSD portal – that gives access to different services seamlessly. By dialling a an easy-to-remember code, Orange subscribers enter the USSD Customer Care portal and are invited to explore a variety of services, including Credit Balance Check, Last Call Information, Recharge Me and Call Me Back.
"By selecting the MCTEL USSD solutions, we clearly chose the right strategy. Our subscribers are far more involved and interested in our new USSD services. We are very pleased that we found a better self-care alternative to IVRs" says Federico Quevedo, PrePay Product Manager at Orange Switzerland.
The MCTEL USSD browsing solutions have been running on Orange's network for almost one year, and the deployment is said to have allowed Orange to leverage on the USSD bearer and contributed to reducing the OPEX and generating additional revenue from value-added services.