ADITIC, an online advertising marketplace and madvertise, a German mobile advertising specialist, have today announced that they will work together to further develop their mobile advertising activities.
ADITIC and madvertise both focus on the delivery of campaigns for leading brands such as Marmara, Lufthansa, Germanwings and leading publishers such as AOL and MSN and will leverage this partnership to increase their presence in a number of European markets, with a focus on French and German-speaking countries.
Carsten Frien, CEO at madvertise says, "With an innovative partner such as ADITIC, we are looking forward to providing our customers with premium reach in the French market. At the same time, we offer our top local network campaigns from French premium brands – a clear win-win situation for both companies."
The partnership includes the delivery of CPM and CPC campaigns across a large number of publishers' inventories including mobile web but also smartphone applications which both companies have developed actively.
According to Julien Oudart, VP Sales & Marketing at ADITIC, "It is important for us to strengthen our position in Europe by selecting the right local partner and madvertise is the dominant force in Germany and other German-speaking markets. Publishers and brands that work with either one of the platforms will eventually benefit from this partnership and the positive impact it will have on the return they can expect from mobile advertising."