MACH, a provider of solutions for the creation and operation of the mobile communications supply chain, today unveiled a new strategy which, it says, will see the company extend its reach throughout the wireless roaming and messaging markets, and paves the way for further expansion into the mobile content and applications market.
At the GSMA BARG#74 event, which MACH is hosting in Copenhagen, the company announced its intention to play a key role in the execution and analysis of every transaction in the new "connected" world, allowing Communications Service Providers (CSP's) to build, deliver and optimise customer-centric services and applications.
"To be in every transaction in a connected world, MACH will be the leading global provider in all three areas of the mobile value chain – interconnectivity, interoperability and settlement," said Lodewijk Cornelis, MACH CMO. "We are already well-positioned within each of these areas. Our SMS services already interconnect operators. Our Link2One hub, Inter-Standard Roaming services and Data Clearing business enable interoperability, and our market-leading Financial Clearing services provide settlement solutions for operators all over the world."
MACH says its new strategy is founded on the 'industry's first' hub-based mobile communications exchange, called HUB-XC. HUB-XC is a suite of integrated hubbing applications and managed services that connect any provider of any mobile application over any technology to build, deliver and monetise customer-centric mobile business models. It automates high volume transactions flows to accelerate time to market, to increase service reliability and to reduce operational costs. According to MACH, its hubbing applications are at the heart of the mobile value chain, providing many-to-many hub-based interconnectivity, interoperability and settlement services through a single connection, they can capture and analyse transactions data to provide real-time insight that drives business optimisation.
"The hub-based infrastructure announced by MACH today will play a key role in supporting existing business models and in advancing the pace of innovation in the mobile market," said Angela Stainthorpe, Senior Analyst, Informa Telecoms & Media. "By pulling together managed service solutions that allow diverse providers to connect, do business together and settle inter-operator liabilities, MACH is building on its core expertise to enhance both the efficiency of the market and the experience of the mobile consumer."
HUB-XC offers hubbing applications for business processes including roaming, SMS traffic, business intelligence, partner management, testing, clearing and settlement, revenue assurance, and network interconnect.
"MACH's long and deep experience enabling mobile operator businesses forms the foundation for the strategy we have announced today," said Guy Dubois, President and CEO, MACH. "For the very first time, our hub-based exchange offers providers of all kinds a conduit through which to execute innovative, customer-focused business ideas – eliminating complexity so that they can get on with delighting their customers."
"It is a conduit which unites providers so that they can build new services and bring them quickly to market," Mr Dubois went on to say. "It connects providers so that they can deliver those services to optimise the customer experience. And it empowers providers to seek out new business opportunities, to realise those opportunities, and to protect revenue and maximise profitability. Today marks the beginning of a very exciting future for MACH and for the mobile market."