YOC has spun its mobile advertising product group off into an independent unit, YOC Mobile Advertising GmbH.
According to YOC, the main reasons for the spin off are not only the high growth of the mobile advertising operations within the YOC Group but also the general increase in the importance of mobile advertising. By spinning off the Mobile Advertising Unit, YOC says it can in future respond even more purposefully to its customers' requirements and clearly demonstrate the independence of the mobile advertising operations. Dirk Kraus, CEO of YOC AG, is assuming the position of director of YOC Mobile Advertising GmbH, which is based in Berlin.
"Only two years after the mobile advertising product group was launched, its sales and staff have already grown to such an extent to take this step," said YOC CEO Dirk Kraus. "Establishment of the first independent mobile marketing company distinguishes us clearly from other market players, while we are at the same time making a definite distinction between classic mobile marketing and YOC AG's marketing business."
With mobile advertising operations growing, YOC says it possesses the largest independent marketing network in the European arena. In the last few months, YOC has added well-known companies to its Publisher-Portfolio. In Germany, YOC markets a total of 72 exclusive partners, including the ProSieben Group, the Handelsblatt publishing group, wetter.com and MTV. The number at the European level is said to be around 140, including well-known Austrian publishers like krone.at or news.at, British publishers like The Sun, The Independent and Haymarket Media Group and now Spanish publications such as ELPAÌS.COM, SPORT.es, TELVA and elmundo.es, following last week's takeover of Mobile Interactive Advertising Media, S.L.