Volantis Systems has announced that mobile operator, Telenor, has deployed Volantis Mobile Content Storefront, a platform for mobile operators and global brands, to consolidate its content delivery portals across Norway and Denmark.
Using Volantis Mobile Content Storefront, Telenor centralized its portal services infrastructure and deployed a single portal to deliver support for the launch of new products and promotions. By combining its fragmented infrastructure from three portals into one, Volantis says that Telenor was able to increase business agility and drive higher data usage. With a single, consolidated platform, Telenor can lower its cost of operations, launch new services more rapidly, consolidate subscriber behavior data, improve market analysis and plan campaigns more efficiently, in order to drive higher revenue, claims Volantis.
Telenor had already been using Volantis Mobile Content Framework for a number of years. Through the addition of Volantis Storefront, Telenor plans to deliver a full range of media content that is tailored to subscribers' individual interests, and which adapts automatically to the ever-increasing variety of mobile handsets available today. Storefront allows Telenor to integrate new third party content services more efficiently; consumers will be able to quickly and easily find and purchase new data services using personalization features and social media. At the same time, business users will gain greater control over portal operations, which will help speed new offerings to market while reinforcing the Telenor brand. In future, Telenor will also be using Volantis Storefront to consolidate its portal infrastructure in other regions.
"As one of the world's largest mobile operators, Telenor is well known for its leadership in data services and innovative research and development," said Mark Watson, CEO of Volantis Systems. "With Volantis Storefront, Telenor can manage and improve the mobile user experience across multiple channels, while making it easier for subscribers to find new services, both of which are key factors in mobile service adoption."