3 UK has today launched a free SIM which allows Skype-to-Skype calls and instant messages (IM) for free from a mobile phone to other people on Skype. From a compatible, unlocked 3G handset anyone can use Skype via the 3 SIM, whether or not the phone is from 3, for free.
"Earlier this year in a world first we opened up our network and enabled our customers to access Skype," said David Kerrigan, Head of Internet Services at 3 UK. "Expanding this offer, our SIM launch makes it possible for anyone with a 3G handset to take advantage of free Skype calls without conditions or restrictions. It's simple – if you want to talk on mobile for free, just pop in a free 3 SIM and give it a go."
"The expansion of our relationship with 3 indicates another leap forward in providing people across the UK with free internet calling on their mobiles," said Russ Shaw, General Manager EMEA for Skype. "The demand for mobile access from people who use Skype has never been higher and Skype, in partnership with 3, is committed to developing new ways to provide people with an enhanced experience."
Currently, 3 UK says its growing Skype community of 355,000 users enjoys 58.9 minutes each of free Skype-to-Skype calls every day.
3 UK also says that it has found that regular Skype users:
a.. Are more likely to stay loyal to 3 than non-Skype users
b.. In addition to calling their Skype contacts, use more traditional voice minutes than non-Skype users
c.. In addition to using Skype IM, send more SMS's than non-Skype users
d.. Are more likely to browse the internet on their mobile
e.. Are higher margin customers
f.. Are twice as likely to access social networking sites as non-Skype users