Miyowa, an end-to-end mobile messaging solutions provider, has announced the launch of the Preloaded Instant Messaging Software Client Programme, which embeds Miyowa's messaging client software onto handsets.
Miyowa has also announced that MoveMessenger has been first preloaded onto the new Sony Ericsson W595S and that it has already secured major handset brand deals for the coming months. New announcements will be made soon, the company says.
The Miyowa's Preloaded Instant Messaging Software Client Programme aims at increasing the reach and mass-deployment of mobile IM technology, as well as the adoption of rich IM services by end-users all over the world. Claimed to be a light and easy-to-port technology, the Miyowa's MoveMessenge IM technology has already been ported onto 1500 handsets over the past 18 months. Miyowa says it delivers to over 25 mobile operators worldwide with its mobile messaging solutions.
"Thanks to this program, Miyowa aims to increase acquisition of the service and targets 50% penetration, as measured today with our customers" comments Stéphane Hareng, VP Sales Operations & Business Development.