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    HomeNewsT-Mobile Hungary deploys Cisco mobile content solution to offer personalised services

    T-Mobile Hungary deploys Cisco mobile content solution to offer personalised services

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    Cisco has today announced that mobile operator T-Mobile Hungary has deployed the Cisco Content Services Gateway – 2nd Generation (CSG2) solution to offer dynamically personalised mobile applications across its network.

    The Cisco CSG2 solution is based on the Service and Application Module for IP (SAMI) line card for the Cisco 7600 Series Router and provides advanced processing of Internet Protocol (IP) flows for content-aware billing, filtering, management and analysis.

    The Cisco CSG2 solution is claimed to offer a flexible, scalable and reliable service personalisation and monetisation solution and is deployed globally by top-tier mobile Internet service providers.

    The solution features include parental controls, as well as flexible billing options adapted to applications. This enables the differentiated pricing of services based on quantity, time, number of bytes downloaded and other parameters. Cisco claims that a single CSG2 system can serve hundreds of thousands of active mobile users and can process more than 1 million simultaneous connections and 10 gigabits of data per second.

    The project was designed and implemented by the Cisco Advanced Services team in collaboration with KFKI, a Cisco Gold certified partner and a subsidiary of Magyar Telekom.

    T-Mobile already has 90 percent of its broadband data traffic passing through its third-generation high-speed downlink packet access network. Anticipating customer needs, T-Mobile has continuously expanded its 3G/High-Speed Downlink Packet Access (HSDPA) network to provide good network coverage and plenty of bandwidth. As of April 2009, this service was available to 68 percent of Hungary's population.

    In addition, T-Mobile has been offering a nominal download speed of 14 megabits per second in several regions across Hungary. This bandwidth is available to customers equipped with modems supporting higher download speeds.

    "In addition to residential use, mobile broadband services are ideal for various business and vertical applications," said Istvan Maradi, chief technology officer of Magyar Telekom. "With the increase of bandwidth and improved user experiences, we see a rapidly growing number of customers, and the rate of expansion has exceeded all expectations. With the Cisco CSG2, we are able to bring new customers online quickly, provide them with high-speed services in a highly secure and reliable manner, and bill them accurately and clearly."

    Otto Dalos, client executive, Cisco Hungary added: "Cisco is pleased to support T-Mobile Hungary in serving the increasing number of customers who use mobile Internet services. With the Cisco Content Services Gateway we deliver the scale and performance required to analyse traffic and launch new services much faster while maintaining a flexible architecture."