Player X, a mobile media company that recently joined the Zed Group, has expanded its aggregation services to include Applications, with Orange UK as its first carrier partner.
Under the terms of the partnership, Player X will aggregate a collection of casual entertainment content together with tools and lifestyle applications such as Lie Detector, Mobile Detox, Crossword Expert, Cocktail Mixer, and many others.
Tony Pearce, CEO said "Thanks largely to the explosion of smart phones there is a hungry demand for Apps in the market and Player X is the ideal partner to deliver first class aggregation services with our distribution and retail strengths.”
Neil Holroyd, Head of Gaming and Application Services, Orange UK added “Applications is a key area for Orange UK that is already showing strong growth. We are very excited about its potential”.