Sharpcards, a rich media messaging specialist, today announced it has struck an exclusive deal with Sony Ericsson Iberia.
The deal means that Sharpcards' enhanced mobile messaging application (EMMA) will be integrated into the main messaging menu of new Sony Ericsson handsets in Spain and Portugal, allowing users to send Ecards almost as easily as a text.
Users will have instant access to premium branded Ecards developed in partnership with top media owners such as Disney, Hallmark, King Features and Cartoon Network. The service enables a richer, more intimate way of communicating with friends; they can now express their emotions with more feeling than a simple text message or phone call.
Ecards are dynamically updated to give customers access to time-relevant and seasonal content as well as everyday favourites for fun and flirting.
Will Walsh, CEO said: "To be embedded on Sony Ericsson devices across Spain and Portugal is very exciting. Sharpcards is shaping the way for emotional messaging and we're proud to be partnering with Sony Ericsson to deliver a truly compelling alternative to SMS."
Magnus Ahlqvist, General Director of Sony Ericsson Iberia added, "Sony Ericsson is a very young and dynamic brand that enjoys a great reputation within the Spanish market thanks to its continuous innovation. The new agreement with Sharpcards fortifies this strategy to offer to our users this type of added value on our handsets."