Zed, a mobile content company, has announced the acquisition of Player X, a mobile media company specializing in Operators Portal Management, games and mobile TV & Video. Player X is said to compliment Zed's offering as a publisher and aggregator working with the top tier operators around the world to offer a portfolio of content together with an extensive games portfolio.
Through the acquisition, Zed says it strengthens its position as a ‘one-stop shop' for carriers. The company's combined offering will include some of the best known music labels, media companies and sport franchises. This combines with an extensive portfolio of in-house multiplatform premium games.
Javier Pérez Dolset, founder and CEO of Zed Group commented "This acquisition signals a very important milestone within our business strategy as Zed is committed to consolidating its position as developer, publisher and aggregator of multiplatform content", he added, "Working with Player X, one of the key players in the mobile content industry, we are able to help consumer brands and carriers to create and deliver the best Premium content. This acquisition reinforces our strategy to continue our expansion into storefront and portal management for carriers across the world".
Player X has established master aggregator agreements with major mobile operators including O2 UK, Orange World, Telefónica Móviles, and Vodafone Global among others, providing them with the latest games, mobile TV, movie and sports media content. The company also works with global brands including SONY Computer Entertainment Europe, Paramount Digital Entertainment and FremantleMedia, to distribute mobile content. Furthermore, Player X is one of the key players in the mobile gaming industry, helping carriers to build and manage their gaming portals.
"Joining the Zed Group is a fantastic opportunity to be part of the Zed vision to lead the digital entertainment market. Player X will to continue to distribute premium content and deliver services for carriers and content partners as well as drive the games portal management business together with Zed", said Tony Pearce, Player X CEO.
Through this acquisition, Zed adds two operating divisions to its existing portfolio: video on demand and mobile TV. This comprehensive offering of content turns Zed into the one-stop-shop "Mobile Enabler" providing carriers and content partners a full service of content production and distribution expertise.