Spanish provider of location based services for mobile units, Genasys, and German WiFi positioning software and service provider, Spotigo, have reached an agreement to create common offer for the LBS market that is said to combine the specialties of both companies.
The integration of Spotigo's WiFi Positioning Solution (WiPS) with Genasys' positioning platform will allow Genasys to improve its LBS quality and coverage by upgrading the company's location solution offer with WiFi-based positioning. On the other hand, Spotigo sees this cooperation as a great opportunity of expanding its market penetration by working with one of the leading companies on the LBS scenario.
According to Alberto Nicoletti, Vicepresident Sales & Marketing of Genasys, "We are very pleased about this alliance with Spotigo. I consider this agreement a very important step in extending the capabilities of our LBS solutions to be able to better respond to our clients demands and expand to new markets .
The integration of our location platform with the WiFi Positioning solution of Spotigo will allow Genasys to offer increased location precision in urban areas and a more flexible and competitive overall LBS solution to the market"
According to Darío Alonso, Head of Product Management of Spotigo, "we strongly believe that our positioning technology will bring customers many more possibilities to find their positions where GPS has problems, which will provide with improvements to existing LBS and opening the scope for many new ones. The possibilities of WiPS are just unpredictable and we are very keen on helping Genasys to provide its LBS wherever we have coverage, which is growing very rapidly".
Spotigo's WiFi-based positioning technology identifies the user's position on the basis of the received WiFi signal patterns. It is the perfect complement to GPS since it compensates the limitations of satellite-based positioning: especially in urban areas with high buildings and narrow streets, WiPS usually generates a faster fix, and very reliable accurate results. Another important advantage of this new technology is the indoor functionality.
Since it also works as a standalone positioning solution, Spotigo's WiPS now makes it possible to offer location-aware content on all mobile devices without GPS module. As a B2B company, Spotigo offers WiPS to companies, municipalities and organizations interested in offering high quality location-based services or location-based advertising.