The Mobile Marketing Association (MMA), the global association that strives to stimulate the growth of mobile marketing and its associated technology, today announced that it has surpassed 725 member companies globally.
Commenting on the news, new President and CEO of the MMA, Mike Wehrs stated, "Member services and retention are key goals for the MMA in 2009. In today's economy, it is imperative to demonstrate to members and potential members alike that guidelines, member services, strategic components and Industry Development are at the top of our list while we grow this association. We are pleased with the growth of our global membership and believe that it will continue to develop throughout the year."
As the MMA continues to grow, the association will reinforce its strong global presence, ensuring that the mobile ecosystem evolves as the attention to consumer rights increases. The MMA is focused on member services, and will continue to provide educational content and regional events to the mobile marketing ecosystem and beyond.