Today at Mobile World Congress, BuzzCity announced its myGamma Developer Platform, opening its API to third party developers to integrate their applications with mobile social networking service myGamma. myGamma now has 3.2 million members and provides users with various resident applications including chatting, blogging and photo-sharing tools.
The myGamma Developer Platform allows developers to create social networking applications that leverage the growing popularity of the mobile internet. The platform provides developers seamless integration with myGamma and direct access to members.
"Our users certainly want to do more with their mobiles and this will mean more applications" said KF Lai, CEO, BuzzCity. "Our recent surveys clearly show users wanting to communicate, exchange and transact. By providing this platform, developers get direct access to our members and create better opportunities to generate revenues".
The initiative expects to see yet more engaging and useful applications developed as part of the company's commitment to creating an enriching experience when users discover, connect and share. Insights into user activity suggest that utility applications like job alerts or cheap fare alerts will do just as well as fun activities like snowballs and water-bombs. BuzzCity also expects more advertisers to use the Developer Platform to deploy applications as an alternate means of reaching mobile internet users.
"We're seeing a tectonic shift in business models as social networks make the move from meeting place to marketplace, observes Peggy Anne Salz, founder and chief analyst of MSearchGroove, a knowledge resource that provides analysis and commentary on mobile search, mobile advertising and social media.
"The end-game is about more than simply allowing users to stay connected via mobile communities; the ultimate winners will be companies such as BuzzCity that successfully provide developers with a complete platform to create, distribute, promote and monetize their apps and content" concludes Salz.