AdMob, the mobile advertising marketplace, has announced that it has launched its first advertising unit for Android applications, enabling developers to monetise their applications on the new device platform. The first developers to leverage AdMob's new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy.
AdMob's new Android ad unit will also allow brand and performance advertisers to reach the rapidly growing base of consumers engaging with applications on their Android devices. Advertisers will be able to use these ad units to drive customer actions, such as going to the Android Market to download an application.
"Android's open platform enables developers to build rich mobile applications that provide a great experience for users," said Ali Diab, Vice President of Product Management for AdMob. "We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetise their applications on this fast-growing device platform."
AdMob already serves ads on mobile Web sites on the Android platform and says it received more than 27 million requests in December 2008.
"We've partnered with AdMob to monetise our mobile services for several years now and continue to get great results working with them on our mobile Web site and in our iPhone application," said David Mitchell, Director, Wireless Services, AccuWeather. "We are excited to extend this successful relationship with AdMob and start monetising our new Android application."