Anam, a specialist in the value-added SMS services market, has today announced the removal of the charge for capacity licences for its Eclipse SMSX short messaging platform. The move is said to free up operators from the worry and cost of buying additional licences as SMS traffic volumes increase, allowing them to simply and easily introduce more SMS based services.
Previously, SMS infrastructure has been priced on a volume basis with mobile operators paying higher license fees if they wanted their network to be able to process more messages. This meant that every time there was an increase in volume, operators's costs also increased.
The new fee structure applies to all deployments of Anam's Eclipse SMSX short messaging platform. Whether it is used as a First Delivery Attempt (FDA), a regular SMSC, or as an SMS Router, there will be no charge for capacity licences. Anam's new pricing means that there is no CAPEX cost for software if operators grow their SMS traffic.
"This is the 18th year that Anam's engineers have been involved in the design and development of Short Messaging systems and in that time usage and volumes have grown dramatically," said Gerry McKenna, CEO of Anam. "Although the capacity of messaging systems has grown to meet this demand, the cost of purchasing and maintaining high performance SMS platforms has remained high. This has limited the potential growth of SMS-borne services such as funds transfer, content distribution, parental control and advertising-funded SMS.
"Anam believes that SMS and SMS-based services will continue to grown in popularity," McKenna continued. "We believe that by offering this innovative new pricing structure, Anam is again at the forefront of the next stage of worldwide short message service growth."
Anam will be at Mobile World Congress in Barcelona.