One of Ukraine's largest wireless operators, MTS Ukraine, has deployed Comverse's Total Call Completion Suite, which is claimed to maximise revenues from uncompleted phone calls and improves the subscriber's overall user experience.
All 20 million MTS Ukraine subscribers now can find out who tried to call them, providing an easy way to return the call. In a similar fashion, another Comverse service can notify MTS subscribers when a previously unavailable person is free to talk on the phone, which eliminates the need for repeat dialing. In both cases, text messaging is used to notify subscribers.
Comverse, the supplier of software and systems enabling network-based billing and value-added messaging and content services, developed the two services, known as "Who Called" and "Notify Me," because roughly 30 percent of wireless calls go unanswered.
"Our chief goal is to provide our subscribers with telecommunication services of the highest quality, as has been the trademark of the MTS Group," said Vasyl Latsanych, Marketing Director at MTS Ukraine. "The Call Completion Suite allows us to enhance the user experience by giving our customers a richer array of capabilities and control. The new services are available to all of our subscribers, helping them to keep in touch and designed to ensure that they do not miss a single call."
The Comverse solutions are complemented by end-user customisation capabilities, as well as comprehensive reporting tools that provide strategic information to help operators optimise marketing decisions.
"The Total Call Completion Suite is a comprehensive solution whose unified, optimised call flow ensures a coherent user experience that seeks to maximise revenue from all formerly unsuccessful call attempts," said Dror Bin, President of Comverse Products Group.