Cellebrite, a provider of carrier-grade mobile phone POS synchronization systems, has today announced that the third largest German mobile operator, the E-Plus Group has introduced Cellebrite's UME-36Pro into 105 stores across Germany to enable customers to easily transfer personal data when buying a new mobile handset.
Customers purchasing a new mobile phone or moving to the E-Plus network will now be able to transfer personal data like their phonebook contacts from an old device to a newly purchased phone at the point-of-sale (POS). The UME 36 Pro is said to eliminate the tedious and time consuming task of transferring data and protects customer privacy by securely transferring content without exposure to store personnel.
UME-36Pro can also offer backup of mobile content to a USB disk drive, PC, web site or to a server hosted by the operator. Cellebrite claims to be the first and only company that offers a complete backup and transfer solution for the POS and for subscribers by integrating OTA systems to the UME-36Pro.
"We are very satisfied that the E-Plus Group has chosen the UME 36 Pro to enhance their customer relationships" comments Mr. Bernhard Pawlak, CEO of Cellebrite Germany "In the highly competitive and saturated German mobile market, the E-Plus Group counts on direct interaction with their customer at the POS and differentiates through additional services, like mobile phone data transfer. This increases customer loyalty and satisfaction."