Blyk, the free mobile network for 16 to 24 year-olds funded by advertising, has signed a frame agreement with Aito Technologies, a Customer Experience Management (CEM) solution provider, for the delivery and implementation of its Business-Driven CEM software product, Aito, to the UK market. The award follows a successful 3-month pilot installation, which began in May.
Aito, which was integrated into the Blyk network, takes business intelligence from network traffic data and offers Blyk analysis of service usage, member behaviour patterns and trends. The information is given to key staff directly involved in business management – sales and marketing managers, member service teams, product managers – in a form which is easy to use and act on.
Timo Romppanen, Blyk Business Manager responsible for the relationship with Aito Technolgies, said, "Thanks to Aito, we have moved away from static reporting of individual parameters to a fully dynamic combination of reported data from different data sources. This enables us to form a full view of customer behaviour and gives us immediate feedback on necessary changes to the network and service offering. The best part is that the user/operator interface is highly intuitive and easy to learn, and has freed resources, which used to be dedicated to the needs of business intelligence personnel."
CEO of Aito Technologies, Anssi Tauriainen, said, "Like Blyk, we know that mobile advertising is set to be one of the most important business models and revenue-generating network activities offered by operators in the future. Using a business model which embraces mobile advertising shows great foresight and we firmly believe that Blyk's operational concept will change the future of the telecoms business, and are delighted to have signed this latest contract with them."