Mobix Interactive, a specialist in mobile video and TV, and Wmode, a provider of mobile content distribution services, today announced that their global partnership would be enabling new entertainment destinations for Orange Switzerland and Unicel.
Using Mobix's Adrenalin mobile video platform, Wmode will be able to offer both European and North American clients a mobile entertainment package in conjunction with its ClearMode service.
In Europe, Orange Communications (Switzerland) SA, a subsidiary of the Orange Group, has commissioned Wmode and Mobix with the management of its entire downloadable content catalogue; sourcing and consolidating the content and assuring quality and delivery of collateral from games and videos, images, polyphonic and real ringtones to full tracks and mobile themes. The partners will also provide a dedicated mobile service delivery platform, marketing downloadable content through the Orange World web and WAP portals as well as by SMS, and managing the Orange Content Hub storefronts.
In North America, Wmode and Mobix will also be managing the complete content portal for regional GSM operator Unicel. This will include video, true and poly tones, images, games and themes and will be available through Unicel's WAP content site.
The Adrenalin-powered storefront, managed by the ClearMode Service, is a complete turnkey solution that provides operators with the ability to deliver an optimised experience integrated with a suite of advertising, pricing, editorial, reporting and quality control capabilities irrespective of the number of content partners or volume of content. The solution provides an environment for consumers to browse and purchase content and features full personalisation and customer self-care functionality.
Damian Mulcock, CEO, Mobix Interactive commented, "These two deals validate the compelling solution that the integration of the Adrenalin platform and ClearMode service offers to operators."
"The addition of Adrenalin to the Wmode offering has created a broad range of distribution and merchandising services for rich media, resulting in global opportunities such as these with Orange Switzerland and Unicel agreements," stated Tom Beaman, SVP of Global Marketing and Sales for Wmode.