Independent mobile agency RingRing Media, today announced the launch of ‘I'AM', said to be the mobile industry's first mobile advertising network optimisation platform which connects publishers to the largest possible pool of advertisers.
I'AM is said to integrate with a broad range of local and global mobile ad networks (including Admob, Millenial Media, Adshandy, Mkhoj and BuzzCity), automatically routing traffic to the most relevant ad network which is achieving the highest revenue for that particular user, handset and demographic.
Typically mobile publishers appoint an ad network to serve ads into their mobile site. I contrast, I'AM is said to dynamically segment and route traffic to the highest yielding ad network to provide publishers with 100 per cent fill rates.
Harry Dewhirst, Co-Founder of RingRing Media, commented: "Our vision of mobile advertising 2.0 is dynamically selecting from a pool of ads the most targeted and highest revenue generating ad for a specific user.
"With the launch of I'AM I believe we have fulfilled this vision, creating a platform which creates a win-win situation for ad network, advertiser, publisher and user alike. "
Christophe Hocquet, CEO of mobile social networking site Moblr commented: "Having previously worked with Google's Mobile AdSense, our new partnership with RingRing Media's I'AM platform has transformed mobile advertising from a hobby to a viable business prospect for Moblr, helping us to turn our mobile inventory into money at a much faster pace than with any other individual ad provider."