MobiTV, a provider of managed TV and video content over mobile and broadband networks, today announced the immediate availability of its standards-based Optimized Delivery Server (ODS) in Europe. MobiTV's ODS system is claimed to provide a scalable, secure and optimised method for the distribution of enhanced live, clip-linear, VOD and downloadable media over broadband and wireless networks. ODS is available for licensing to partners and customers across Europe looking for systems that will deliver high-quality video and rich media over existing wireless and broadband network ecosystems.
Currently over four million mobile subscribers worldwide access programmes via MobiTV's managed network platform that delivers live television, video on demand and digital music services. The availability of ODS comes at a time when consumer demand for access to wireless video and TV services is growing substantially. The analyst house Strategy Analytics, has reported that the global media market will double between 2008 and 2011 from $32 billion to more than $64 billion. This growth has been attributed to the increase in global service provider video offerings.
"Our Optimized Delivery Server technology represents decades of best practices coming into focus around issues including bandwidth adaptability, full redundancy and carrier-grade reliability," said Anders Norström, European Managing Director, MobiTV. "A primary component of the end-to-end managed hosted solution offered to MobiTV customers in North America, ODS technology can now be licensed by third parties in Europe, delivering the advantages of high quality video and user experience across varying network conditions through advanced network optimisation, and efficient, effective service creation."
MobiTV's standards-based Optimized Delivery Server is RTP/RTSP and 3GPP standard compliant, and combines unicast and multicast distribution methods, creating a single delivery platform that improves video quality and decreases backhaul demands. The technology optimizes network resources by creating a distributed network, and includes comprehensive usage reporting, fully redundant architecture and support for all types of devices.
By utilising bandwidth smoothing, seamless network handover and bandwidth adaptation that includes stream switching, stream thinning and rate shaping, MobiTV's Optimized Delivery Server also enables significant improvements channel change and session start-up capabilities.
For licensees based in Europe, the Optimized Delivery Server system can grow with the needs of customers' businesses. Partners and customers can start with a single cluster in a data centre and then deploy additional clusters at the network edges as their business needs demand. Providing low latency and secure media distribution through a scalable architecture, ODS also enables an interactivity layer that includes compelling, targeted advertising insertions and personalisation options.