LiveWire Mobile, a subsidary of NMS Communications, and a provider of managed personalization services for mobile operators, has announced that its managed ringtone service has launched on 3 UK.
The new service is integrated as part of the new 3MusicStore and features Web and WAP storefronts which provide access to full-track music downloads, music video downloads, and ringtone services.
The 3MusicStore currently features more than 1.5 million tracks and 10,000 music videos. LiveWire Mobile's service will add an additional 25,000 ringtones — all available for purchase on customers' mobiles or online at www.three.co.uk/music/.
As part of the launch, LiveWire Mobile has revamped the 3MusicStore to provide a truly integrated user experience. The result enables 3 customers in the UK and in Ireland to shop for their favorite mobile music content under one central storefront. From there, customers can shop for specific content, select different music genres, or focus on particular artists and quickly see all available content regardless of content type. Other key features of the new service include an integrated search engine and the addition of AMG editorial content for enhanced music discovery with artist images, biographies and album reviews.
LiveWire Mobile's Achieve marketing team will provide day-to-day support of the storefront including music programming, store merchandising, cross-content promotion and up-selling campaigns.
"LiveWire Mobile's ability to provide music, video and now ringtone services to 3 underscores operators' growing demand for a portfolio of personalization services delivered through an integrated storefront," said Joel Hughes, president, LiveWire Mobile. "In our offering, we have consolidated the service silos that exist today to create an integrated and compelling offer which will lead to higher levels of service adoption, usage and operator profits."
