mobivention is to acquire the download content business of Airmotion from Munich. According to mobivention, the acquisition will contribute to a significant 6-digit increase to the company's operating income and results in 2008.
Airmotion offers mobile content services in more than 30 countries. With its 'Download Content' business Airmotion specialized on delivering contents such as background wallpapers, MMS greetingcards and videos to mobile network operators and leading portals. This business area will be completely integrated into mobivention's business area 'Graphics & Videos'.
Dr. Hubert Weid, CEO of mobivention says: "Through the acquisition our roaring growth in operating income and profit will be instantly given a further boost. Thus, our market position as a leading supplier of mobile entertainment contents in Europe will be further strengthened."
"I am delighted to have chosen mobivention and I am confident that they will fully exploit the potential of the 'Download Content' business," said Manfred Söntgen, Managing Director of Airmotion. "mobivention perfectly brings along the expertise to push this business segment." Moving forward, Manfred Söntgen and his co-founders will continue to focus on Airmotion's publishing business unit, that provides mobile content- and community-services to portals such as Vodafone live! or "Alice".
"The synergy effects are extensive," adds Dr. Weid. "Our sales channels complement each other perfectly, which is why we can further expand our channels in 53 countries currently. Beyond this effect it lets us expect a strong increase in turnover and profit. Moreover, mobivention will strengthen the headquarter in Cologne, Germany and increase the number of employees in Germany by roughly 10%," explains Dr. Hubert Weid.