Tango Telecom, a provider of advanced messaging and real-time charging solutions, has today announced the launch of iAX SMS Advertising, its revolutionary SMS Advertising platform at the Global Messaging Congress 2008 in Cannes.
Built on the iAX Platform, iAX SMS Advertising is designed to deliver targeted and relevant SMS advertising to mobile subscribers in a variety of ways such as via peer to peer messaging or inserted in sponsored SMS delivery reports. The solution also provides detailed reporting and tracking for operators and advertisers as well as advanced opt-in and opt-out functionality for subscribers.
According to Tango, the key to successful SMS advertising lies in its ability to ensure real value for the mobile subscriber either in the form of personalised relevant information delivered directly to the handset or by providing free or discounted messaging.
iAX SMS Advertising enables operators exploit their valuable subscriber profile database and use them to fuel a highly effective channel for advertisers and to reduce messaging costs for their subscribers, opening a new and sustainable revenue source for themselves.
Speaking in Cannes, Richard Choi, VP of Sales and Marketing at Tango Telecom outlined the Tango Telecom solution. "Tango Telecom provides an innovative and patented SMS advertising and content delivery solution, enabling operators to deliver a mix of targeted advertising and useful personalised content such as news services without disrupting normal service flow. By implementing our advertising solution, operators are guaranteed a quick and cost-effective way to reap the benefits of SMS Advertising".
"However it is essential that subscribers receive real benefits from the proposed SMS Advertising and do not see it as SPAM, so iAX SMS Advertising enables the slicing and dicing of subscriber data to ensure the right message gets to the right person, managing the frequency, relevance and target of the advertising – ensuring value for subscribers and advertisers alike."